December Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from December 2019.

Outsourcing Marketing for Professional Services Firms | Lee Frederiksen, PH.D., Hinge Marketing

"To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings."

Undeniable Truths | Mark Zweig, The ZWEIG Letter

"There is no question that after working as long as I have in the AEC industry with so many firms throughout the land, certain common undeniable truths present themselves."

What is the Future of AEC Marketing? | Scott D. Butcher FSMPS, CPSM, ENR

“Architecture, engineering, construction (AEC) and environmental firms need to continually stay abreast of what is happening in marketing and business development. As consumers, we are receiving a nonstop parade of marketing messages on a daily basis."

4 Content Writing Techniques to Create A-level Content | Mark Quadros, Business 2 Community

"It’s the dream of every brand to produce engaging content capable of creating a strong connection with its readers. But this is easier said than done. Fact is, the internet has grown exponentially and has turned it into one of the most crowded spaces on earth."

"To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be."

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