November Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from November 2020.

Shortlist Interview Skills for COVID Times | Dean Lincoln Hyers and Pete Machalek
“As the country opens back up, teams are now starting to experience the in-person, socially distanced interview. And as conditions continue to change, teams are also seeing all manners of hybrid interviews, with both virtual and in-person presenters.”

Managing Clients’ Expectations during COVID-19 | Alissa Thompson
“At the end of the day, it does not matter how good someone is at their job if they do not know how to effectively communicate with clients.”

Is Your Marketing Organization Ready for What’s Next? | Omar Rodriguez-Vila, Sundar Bharadwaj, Neil Morgan, Shubu Mitra
“Marketing has never been more complex. Sweeping advances in technology have revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic, the Black Lives Matter movement, and the climate crisis have raised expectations for marketers’ social performance.”

Top 5 Marketing Ted Talks to Watch Before the End of 2020 | Raveena Chahal
“Now, more than ever, we look to be inspired by content that can not only shape our marketing strategies, but also appeal to potential consumers. We can all use some valuable insight and inspiration as the most tumultuous year comes to an end.”

 Zoning in and out of stress | Jacqueline Brassey, Aaron De Smet, Michiel Kruyt
“We all navigate varying levels of stress every day, especially amid the unprecedented challenges posed by the COVID-19 pandemic. This is normal and happens consciously and unconsciously. But if we don’t take steps to mitigate stress, it saps our effectiveness and can even make us fall ill.”

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