April Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from April 2020.

“It's an essential tactic for finding out what your competitors are doing and what kind of threat they present to the success of your company.”

7 Copyediting Tips for Marketers | Joe Gillespie, SmartBug

“Marketers market, copyeditors edit. However, this delineation of duties doesn’t mean marketers can’t become decent copyeditors.”

“Marketing content is its own unique category of writing, and fortunately, it bears almost no resemblance to the term papers or literary essays you may have learned to dread. It’s all about anticipating questions that your audience will have and delivering valuable answers.”

BD meets WiFi | Christian Asher, SERA Architects, LinkedIn

“The coronavirus is forcing us all to finally figure out our conference call software and learn the etiquette of communicating online, but it’s also—necessity being the mother of invention, and all that—making us think about how to connect personally when we can’t shake hands or read body language.”

“Here are a few considerations for marketers while planning for a post-COVID-19 future”

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