Reading for Work: Book Recs for Marketers

Contributed by Marina Garcia, Marketing Specialist at NWESI In the marketing world, there are a multitude of resources that claim to help people gain new skills, understand their industry at an even deeper level, or teach innovative ways to conquer professional goals. Often times these resources ar...

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Data Edits vs Data Audits: It takes the whole team to keep your data clean!

Contributed by Stacey Ho, Marketing Analyst at WSP, USA. I was chatting with another marketing data gal pal this week and was lamenting how many data edits I’m doing right now for our CRM database. My role as a CRM data coordinator and marketing analyst – plus the current, rapidl...

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April Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from April 2020. How to do a Competitive Analysis in 5 easy steps | John Becker, Impact “It's an essential tactic for finding out what your competitors are doing and what kind o...

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March Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from March 2020. The Four Elements of Strategic Business Development | Eric Fletcher, Forbes “Whether you are marketing a professional service, selling a product or se...

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Remote Work Tips from SMPS Oregon

As we continue to navigate our current work situations, we’ve begun to establish what routines, techniques and practices will help us maintain our regular work. One of the most difficult aspects of working remotely is the lack of direct connection to both our teams and clients. As marketing an...

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How to Work Effectively in the Time of COVID-19

For many of us, understanding and dealing with the new restrictions imposed on our day-to-day lives in response to the COVID-19 pandemic has caused bewilderment, denial, even panic. Many companies have taken measures to allow work from home for many of us, while others haven’t received that re...

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February Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from February 2020. You Can Consciously Choose Your Desired Corporate Culture | Susan M. Heathfield, The Balance “are you like most small and mid-sized business leaders who did ...

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Event Recap: Cultivating a Client Appreciation Culture

Contributed by Katrina Tran, Marketing Coordinator at Holst Architecture SMPS Oregon started off the new year with “Cultivating a Client Appreciation Culture,” an event focused on reframing business development by focusing on client relationships. Lisa Keohokalole Schauer, CPSM (Preside...

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5 Questions You Must Answer Before Hiring Your Next Marketer

Contributed by Kate Robinette, CPSM, Partner at Go! Strategies I’ve long been involved in the hiring process for multiple companies and hired great people for their marketing teams. Most recently, my partners and I helped a client hire their f...

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January Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from January 2020.  AEC Content Marketing: How long should your blogs be? | Scott D. Butcher, Aecumen "Whether working as an employee with an AEC firm or as a trainer and consultant t...

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