January Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from January 2020.  AEC Content Marketing: How long should your blogs be? | Scott D. Butcher, Aecumen "Whether working as an employee with an AEC firm or as a trainer and consultant t...

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New CPSM Spotlight: Shalyn Wirfs

Congratulations to Shalyn Wirfs, our newest CPSM! We asked Shalyn to share her experience in obtaining the Certified Professional Services Marketer certification. Why did you decide to pursue the CPSM credential?  I decided to pursue the CPSM credential because ...

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December Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from December 2019. Outsourcing Marketing for Professional Services Firms | Lee Frederiksen, PH.D., Hinge Marketing "To outsource or not to outsource? It’s a question that ...

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November Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from November 2019. Complexity in Compliance: The Challenge of Making Your Website Accessible to All | John Randle, Rattleback “An overview of the Americans with Disabilities Ac...

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October Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from October 2019. The talent shortage: Will the training the AEC industry desperately needs arrive in time? | Sasha Reed, Building Design + Construction “As the construction in...

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Event Recap: Responding to RFPs

Whether we like it or not, the world of proposals is constantly changing as graphics capabilities evolve and reviewers hone in on what is most important to them. Since responding to Requests for Proposals (RFPs) is a huge part of our job as marketing professionals in the A/E/C industry, this constan...

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September Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from September 2019.  7 Steps to Successful A/E/C Project Pursuit | Scott Johnston, Assoc. DBIA “Time is the enemy of project pursuits. Client demands, project schedules, a...

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Key Takeaways & Review of SMPS HQ's Business Development for the A/E/C Industries Workshop

SMPS HQ recently hosted a full-day Business Development for the A/E/C Industries Workshop in Portland, OR. Led by Karen O. Courtney, AIA, FSMPS and Laurie A. Buckman, CPSM, the workshop focused on five main topics within Business Development: Defining Business Development, Lead Generation, Business ...

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Event Recap: Negotiating Your Next Salary

Contributed by Adrienne Lindsey, Marketing and Business Development at Geo Engineers. To negotiate or not to negotiate? Should that even be a question? Our panel discussion on June 25 about salary negotiation and researching the topic leads me to think that the answer should be yes. It was sur...

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Spotlight on the Senior Marketer Roundtable

Contributed by Melissa Newton, Portland Marketing Manager at DKS Associates This is my third year as a participant in the SMPS Senior Marketer Roundtable. Since I have been involved I have gained invaluable insights from other senior marketers, built strong relationships with those in similar ...

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