Contributed by Marina Garcia, Marketing Specialist at NWESI In the marketing world, there are a multitude of resources that claim to help people gain new skills, understand their industry at an even deeper level, or teach innovative ways to conquer professional goals. Often times these resources ar...

Contributed by Stacey Ho, Marketing Analyst at WSP, USA. I was chatting with another marketing data gal pal this week and was lamenting how many data edits I’m doing right now for our CRM database. My role as a CRM data coordinator and marketing analyst – plus the current, rapidl...

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from April 2020. How to do a Competitive Analysis in 5 easy steps | John Becker, Impact “It's an essential tactic for finding out what your competitors are doing and what kind o...

Presented at SMPS PRC and SMPS Oregon Education and Mentorship Events, by Jessica Biel and Haley Malmberg, CPSM Don’t get caught in a swell of proposals, blog posts, and emails. Take a breath and learn 10 time management hacks to make life easier and work more efficiently. Whether you’r...

Wondering how to bring your professional development to the next level? Consider applying for the board of directors. SMPS Oregon is looking for leaders like you. Here’s your opportunity to help us fulfill our vision of Business Transformed Through Marketing Leadership.  SMPS continues t...

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from March 2020. The Four Elements of Strategic Business Development | Eric Fletcher, Forbes “Whether you are marketing a professional service, selling a product or se...

As we continue to navigate our current work situations, we’ve begun to establish what routines, techniques and practices will help us maintain our regular work. One of the most difficult aspects of working remotely is the lack of direct connection to both our teams and clients. As marketing an...

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from February 2020. You Can Consciously Choose Your Desired Corporate Culture | Susan M. Heathfield, The Balance “are you like most small and mid-sized business leaders who did ...

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from January 2020.  AEC Content Marketing: How long should your blogs be? | Scott D. Butcher, Aecumen "Whether working as an employee with an AEC firm or as a trainer and consultant t...

Congratulations to Shalyn Wirfs, our newest CPSM! We asked Shalyn to share her experience in obtaining the Certified Professional Services Marketer certification. Why did you decide to pursue the CPSM credential?  I decided to pursue the CPSM credential because ...