Event Recap: Marketing Plans Made Simple with Jennifer Newman

Jennifer Newman of Ignite Coaching & Consulting spoke to a crowd of more than 60 industry professionals at Kell’s Irish Pub last Thursday. Jennifer’s presentation “Marketing Plans Made Simple” proved to be timely subject matter as the Portland A/E/C community gears up for what is forecast to be a busy 2019.

Attendees workshopped their way through a 10-step process for developing marketing plans and learned tips and tricks for each step. Jennifer engaged the audience to work through each step and helped the room dig deeper into identifying, defining, and achieving their marketing goals. Topics included:

  • Using SWOT and its more in-depth cousin, the STEEPLE analyses, to understand both a company’s niche and how competitors stand up.
  • Identifying target markets to figure out where a company should focus resources.
  • How client feedback plays an integral part in understanding the firm’s position and goals.
  • Tying everything together in an action plan, budget, and measurable steps.

Many thanks to Jennifer for coming to Portland to speak with our members. You can learn more about Jennifer and how she can help your business at http://ignitecoachconsult.com/.

Follow the link for a PDF of the Marketing Plans Made Simple: 10 Steps to a Successful Marketing Plan handout from the presentation.

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