Member Spotlight: Cassie Crawford

How did you get into a career in A/E/C marketing? And what do you do at your current firm?

I began my career in marketing in 2005 as an event coordinator, graphic designer, website editor, and marketer. Since then, I’ve worn many hats mostly in the non-profit sector. A few years ago, I began working as a graphic designer at IBI Group with our office focusing on architecture. I have since switched roles to become a marketing specialist at the firm. I manage our Pacific Northwest practice marketing team with the help of a talented graphic designer. We do all things marketing, BD, and document creation – it’s very busy and I love every minute of it!

What is one important skill that you think everyone should have?

Clear communication is very important. Whether it’s proper grammar and spelling in emails so as not to detract from your point, or clearly setting expectations on projects so that everyone is on the same page. I triple check every message I send to make sure what I’m saying is communicated clearly and I put most things in writing so that there is less confusion.

How has SMPS helped you in your career development?

Connections! Being part of SMPS Oregon has connected me to other people in my area in marketing careers and I can’t imagine an easier way to connect with them. The resources available to prepare for the Certified Professional Services Marketer (CPSM) certification is a big bonus of being an SMPS member and I think if I answered the same question in a couple of years, my response would revolve around earning that certification.

What is life like outside of work? What do you most look forward to?

Equally busy but with far more dog hair. I’m not great at relaxing since I’d rather be active and completing projects. I sew, make jewelry, bake, and work on graphic design projects outside of work. I think the thing I most look forward to is coming home to my corgi who is very much a mama’s boy and follows me everywhere.

What’s the bravest thing you have ever done?

College – twice! The first time I went to college on my own, unsupported after graduating high school. When I was almost 30 years old and realized that I wanted to be a professional graphic designer, I went back to school. It was a bit scary and far more exhausting than when I was 18.

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