Member Spotlight: Sarah Hale

How did you get into a career in A/E/C marketing? And what do you do at your current firm?

I was a pursuing a career in publishing as a graduate student in PSU’s Book Publishing program when I went internship hunting and found one at Alta Planning + Design. I helped the Director with digital marketing efforts and sometimes the Marketing Coordinators with proposals. Now I am a full Marketing Coordinator at Parametrix, a planning and civil engineering firm, where I work with our project managers to pursue water/wastewater, natural resource, trail, and roadway/bridge projects.

What is one important skill that you think everyone should have?

Being focused and efficient. Especially in this industry, where everyone is very busy, I try to be as organized and prepared as possible to make the most of people’s time, including my own. I have started making my default meeting length 30 minutes, which helps everyone focus on the task at hand.

How long have you been a member of SMPS, and what do you do to stay involved?

I attended my first SMPS event as a non-member in 2015. I became a full member in 2016 and joined the Balancing Act Roundtable. I now help update the SMPS Oregon website and attend the Coordinator’s Corner Roundtable.

What is your favorite local restaurant?

My favorite eating experience was at Toro Bravo for my birthday last year. However, I regularly take visitors to Swift & Union in Kenton - the dishes there are so delicious and thoughtfully prepared!

What is something — a food or activity — that you tried reluctantly, and it turns out you like it?

I’m pretty open to trying anything at least once. That being said, I was surprised at how much I enjoyed snowshoeing, because I avoid being cold as much as possible! It turns out you don't stay cold for long when you're snowshoeing.

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