Podcasts Every Marketer Should Listen to on the Way to Work

Every day it seems like I am discovering a new podcast. At my previous job, I commuted an hour one-way to work, which meant I had two hours a day to listen to podcasts! That’s when my podcast obsession began. I shared back in 2017 my original list of podcasts. In this article I update the list of podcasts for A/E/C marketers.

Before we get to the list, let me share why I love podcasts.

First, they are audio so I can listen while I am doing other tasks like driving or folding laundry. Score for multi-tasking!

Second, since they are digital and often updated weekly or bi-weekly, they are full of the latest and greatest advice. Podcasts help me keep up with ever-changing digital marketing trends, market research, and business leadership skills. Books are great, but in today’s business climate, they can become outdated rather quickly.

My favorite are the podcasts that interview other people. Not only do they share different ideas and perspectives, but I also find new podcasts or blogs to follow too.

Best of all podcasts are FREE! What’s better than getting free education, inspiration, and advice!?!?!

From You: Podcasts for A/E/C Marketers

I asked you, the readers of Marketers Take Flight, to help me update the list of podcasts for A/E/C marketers. Your responses blew me away. I found some new shows to add to my list. Below are the recommendations grouped by marketing and social media leadership.

Podcasts on Marketing and Social Media:

 Professional Services Marketing (PSM)

The podcast is produced by A/E/C marketers for A/E/C marketers. Professional Services Marketing (PSM) is underwritten by SMPS and hosted by Josh Miles and David Lecours. It provides insights into our world of marketing. They interview a wide variety of guests who work in the industry as well expert consultants who support the industry.

Some interesting episodes include:

  • Episode 132 – People on Websites
  • Episode 130 – Providing ROI in A/E/C Marketing
  • Episode 123 – Marketing Your Marketing
  • Episode 116 – Demystifying SEO

 Marketing Smarts from MarketingProfs

MarketingProfs was one of the first blogs I subscribed to. They provide articles, training and insight for marketers in all industries. I enjoy listening to their podcast, because I just don’t have that much time to read these days. Their weekly podcast features interviews with marketers from many different industries who cover many different topics. From brand management to career development and email marketing, it can truly be a one-stop shop for professional marketers.

Notable episodes include:

  • Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts
  • A Simple Formula for Effective Content: They Ask, Your Answer! Marcus Sheridan on Marketing Smarts
  • Why you Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts
  • Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts
  • Create a Content Strategy that Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts

 Social Pros Podcast: Real People Doing Real Work in Social Media

The Social Pros podcast interviews real people doing real work in social media. I am here to tell you that they do a very good job at doing this. They talk with actual CMOs, social media managers, etc. at firms who are successful with their social media marketing efforts. They get into details of what works and how they do inside their companies. While most of the companies they feature are B2C, there is always a nugget or two I can pull out that can be relatable to our social media marketing efforts.

Some episodes to check out are:

  • Non-Obvious 2019 Trends for Social Media and Beyond
  • How to Activate Employees with a Show-and-Tell Social Media Strategy
  • 10 Key Social Media Lessons from 51 Podcast Episodes
  • Why Michael Stelzner Says Less is Now More in Social Media
  • Why Your People are the Secret to B2B Social Media Wins

 Social Media Marketing Podcast

I have been listening to this podcast for more than five years. It’s consistently been listed as a top-10 marketing podcast. The host of Social Media Marketing podcast, Michael Stelzner, interviews leading social media marketing experts each week. They talk about how to implement social media, learn new strategies and tactics, and share actional tips to improve your social media marketing.

I also like how each episode begins with a new tech tool or resource discovery and explanation. Many of them are also free.

I will admit that most episodes are geared to the B2C online marketing world, so I read each description before investing the 45 minutes to listen to the episode. However, this can still be a useful podcast for A/E/C marketers.

Some recent episodes to check out are:

  • How to Create Long-Form Videos that Sell
  • Narrative Storytelling: How to Weave Stories into Your Marketing
  • LinkedIn Video: How Marketers can Create Videos People Watch on LinkedIn
  • Webinars: How to Market and Sell Using Webinars

 

Business & Leadership Related Podcasts:

 Bossed Up

I saw Emelie give the closing keynote at this year’s SMPS Southern Regional Conference and feel in love instantly. She gives relatable career advice by interviewing experts on Bossed Up. The shows focus on helping women navigate career transition and “step up as the boss of their careers.” She provides advice to those climbing the corporate ladder, starting side hustles, or in the middle of a job search.

As she says, this is a “community who lift as they climb.” I love it.

 The Business of Architecture

This podcast shares strategies, tips, and secrets of running a fun, flexible, and profitable architecture practice. The Business of Architecture is hosted by Enoch Bartlett Sears, AIA. His topics are specifically geared to small architecture firms and solo practitioners. He interviews successful architects and consultants as they share insights for creating a competitive, profitable architecture practice.

Some of the episodes that might be appealing to marketing professionals are:

  • Episode 274: Sell Value, Not Architecture
  • Episode 273: How to Attract the Right Client to Your Firm
  • Episode 264: What Clients Really Want with Enoch Sears
  • Episode 252: Creating a Business Development Plan with Arianna Leopard

 HBR IdeaCast

Again, another one of my longtime favorites.

Harvard Business Review is a magazine that focuses on smart management thinking and their podcast, HBR IdeaCast, features the leading thinkers in this space who are often authors in their magazine. It also covers the topics that are featured in the magazine.

Some of my saved episodes include:

  • Episode 618: Make Tools Like Slack Work for Your Company
  • Episode 629: Dual-Career Couples are Forcing Firms to Rethink Talent Management
  • Episode 631: Ask Better Questions
  • Episode 634: Getting People to Help You
  • Episode 655: Avoiding Miscommunication in a Digital World
  • Episode 667: Use Your Money to Buy Happier Time
  • Episode 480: Become a Better Listener

The list could go on and on. There are so many favorites.

 How I Built This with Guy Raz

This is another podcast produced by NPR. Guy Raz interviews CEOs and Founders of some of the best-known companies in his podcast, How I Built This. Even if you don’t want to start a business, the stories are fascinating. While you may not learn specific strategies or tactics, I definitely walk away from each episode of a new appreciation of starting and running a business. I also get a dose of inspiration from each story.

Some of my favorite episodes include:

  • JetBlue Airways: David Neeleman
  • Canva: Melanie Perkins
  • Slack & Flickr: Stewart Butterfield
  • Drybar: Alli Webb
  • Crate & Barrel: Gordon Segal

 Safe for Work

This is one of the newest podcasts to my subscription list. It’s an advice show that “reminds you that while your office may be crazy, you don’t have to be.” Safe For Work is hosted by Office MVPs and corporate veterans Liz Dolan (ex-CMO, Nike, NatGeo, Oprah Winfrey Network) and Rico Gagliano (audio host, producer, print reporter and author). They will help you make the big decisions, sort through the small stuff, and get more fulfillment from your work life.

Episodes I saved for later are:

  • Avoiding Burnout When You’re Always Available
  • How to Succeed as a New Manager
  • How to Stay Sane When You’re Working from Home
  • How to Survive an Open Office Floor Plan
  • Eating Healthy in the Office

 Women at Work

This is another podcast produced by the Harvard Business Review. Women At Work is only in its second season and newly added to my podcast list. HBR editors interview experts on gender, tell stories about their experiences, and give lots of practical advice to help you succeed.

A few of the episodes I am looking forward to listening include:

  • Let’s Do Less Dead-End Work
  • We Deserve Better than “Attagirl”
  • Perfect is the Enemy
  • Make Yourself Heard

Most of these are available on iTunes, Stitcher, Google Podcasts, Soundcloud, etc. The links above take you to their podcast website, so you can listen there as well. What podcasts do you listen to? Please share them below in the comments! 

This blog post was written by Lindsay Diven, CPSM, a Senior Consultant at Full Sail Partners and a SMPS Central Florida Chapter member.

Lindsay is a marketing professional with nearly 15 years of marketing, sales, and management experience in the architecture/engineering/construction industry. She works with firms who use the Deltek Vision and iAccess platforms for client acquisition and retention, service management, and integrated marketing information. She specifically provides training and implementation services for the Deltek CRM and Custom Proposal modules. She is also the founder of Marketers Take Flight, a resource dedicated to helping marketing professionals in the A/E/C industry. You can find resources, training information for professionals new to the industry and seasoned veterans at www.marketerstakeflight.com

 

 

Return to list

0 Comments