News Archives

Event Recap: Cultivating a Client Appreciation Culture

Contributed by Katrina Tran, Marketing Coordinator at Holst Architecture SMPS Oregon started off the new year with “Cultivating a Client Appreciation Culture,” an event focused on reframing business development by focusing on client relationships. Lisa Keohokalole Schauer, CPSM (Preside...

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5 Questions You Must Answer Before Hiring Your Next Marketer

Contributed by Kate Robinette, CPSM, Partner at Go! Strategies I’ve long been involved in the hiring process for multiple companies and hired great people for their marketing teams. Most recently, my partners and I helped a client hire their f...

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January Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from January 2020.  AEC Content Marketing: How long should your blogs be? | Scott D. Butcher, Aecumen "Whether working as an employee with an AEC firm or as a trainer and consultant t...

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Member Spotlight: Stacy Ho

How has SMPS helped you in your career development? I have been a member for 20 years. Even going back later in my career for an MBA in Marketing didn’t teach me all that SMPS has. From mentorship, to the power of my network, to friends that are like family, and every job I’ve ever had...

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Volunteer with SMPS in 2020

Happy New Year and new decade! New Years is a perfect time for new resolutions, goals, and visions. And what better way to jump-start this year than by exploring new leadership roles! I’d like to ask you to consider adding volunteering with SMPS Oregon to your 2020 goals. We are currently in ...

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2020 Market Mixer Call for Sponsors

Sponsorships are now available for the annual SMPS Market Mixer!  Highlighting current trends in industries across the Portland region, this popular event brings clients and industry partners face to face for an evening of conversation and networking.  As a sponsor, your firm gets e...

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New CPSM Spotlight: Shalyn Wirfs

Congratulations to Shalyn Wirfs, our newest CPSM! We asked Shalyn to share her experience in obtaining the Certified Professional Services Marketer certification. Why did you decide to pursue the CPSM credential?  I decided to pursue the CPSM credential because ...

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Member Spotlight: Sarah Hale

How did you get into a career in A/E/C marketing? And what do you do at your current firm? I was a pursuing a career in publishing as a graduate student in PSU’s Book Publishing program when I went internship hunting and found one at Alta Planning + Design. I helped the Director with digital ...

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December Favorite Five

We have scoured the internet so you don’t have to. Check out our five favorite A/E/C marketing articles from December 2019. Outsourcing Marketing for Professional Services Firms | Lee Frederiksen, PH.D., Hinge Marketing "To outsource or not to outsource? It’s a question that ...

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Announcing the 2019 Winner of SMPS Oregon's Scholarship Program

Congratulations to Kate Kearney for being chosen as the winter 2019 recipient of SMPS Oregon’s Lynn Parsons Educational Scholarship. Kate started her career in A/E/C marketing seven years ago and now is an Associate at Peter Meijer Architect, a local architecture firm specializing in the reus...

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