BD Live

May 29, 2019
7:30 AM - 11:00 AM

The Sentinel Hotel
614 SW 11th Avenue
Portland, OR 97205
Venue website

UPDATE: We had a last minute cancellation on our panel. The Education Committee stepped up and quickly reorganized the panel, but due to the short notice we made the executive decision to move the event to later this month to give the new panel time to prepare. If you have registered and need to cancel due to the new date and/or panel selection, please reach out directly to our Education Director, Adrienne Lindsey.  


BD Live is back!

BD Live! Is a unique workshop that features a live interview between a representative and a panel of BD experts. Our client representative will be interviewed by three representatives from the A/E/C industry, and you will see how experienced principals/business development professionals conduct positioning conversations with their client. The second half of the event includes a panel Q&A session with the client and all three A/E/C representatives, moderated by Kasey DeLucia, including an opportunity for audience member questions.

Participants will watch and learn from business development professionals as they demonstrate:

  • Strategies for conducting a successful meet-and-greet between a potential client and a firm’s BD professional.
  • BD basics including networking and effective listening.
  • Sophisticated tactics for creating and communicating a unique value proposition.
  • The importance of establishing and fostering business relationships early.
  • The DO’s and DON’T’s of business development.



730-830: Check-in, networking & buffet breakfast

8:30-9:45: BD interviews and client feedback

9:45-10: Break and reconfigure for panel

10-11: Panel Q&A


Client: Mark Fujii, Senior Project Manager, Portland State University

Mark is responsible for overseeing large, capital construction projects that create, repair, remodel, maintain or preserve the physical assets and utility systems at Portland State University. Mark's recent project includes a $45.3M remodel of the Science Research and Teaching Center (SRTC) including replacement of building HVAC systems, remodel of old laboratories, and seismic upgrade of the building.

Architecture Representative: Jeff Yrazabal, President of SRG Partnership

Jeff is a Principal at SRG as well as the firm's President. He has nearly two decades of experience bringing innovative and dynamic influence to the profession. His design leadership has spanned a diversity of markets, elevated numerous projects and their communities, and developed relationships that lead to projects ranging from public and private research environments to high-performance athletic facilities. Jeff's tireless advocacy for both SRG and the broader community upholds design excellence, positive change and the fostering of strategic partnerships that will serve the built and natural environment for years to come.

Engineer Representative: Brandon Watt, Associate at PAE

Brandon is an engineer with 15 years of experience in electrical design, business development and project management. Brandon has provided expertise for a wide range of building types, from healthcare facilities and laboratories, to higher education classrooms and recreational facilities. As a seller-doer at PAE, Brandon regularly conducts business development activities and is skilled at developing and maintaining authentic relationships. During projects he maintains clear communication between the owner, the design team, and the construction team to ensure a successful project.

Moderator: Kasey DeLucia, FSMPS, CPSM, Director of Corporate Marketing for DKS Associates.

Kasey has been involved in marketing and business development in the A/E/C industry for over 25 years. She is the Director of Corporate Marketing for DKS Associates, a transportation planning and engineering firm with seven offices. Her role includes corporate communications; identifying potential client and business prospects; qualifying, tracking and prioritizing pursuit opportunities; and identifying and developing marketing strategies in order to obtain a competitive position in the industry.

Kasey is a Fellow and Certified Professional Services Marketer. She is a past SMPS Oregon Chapter President and is the recipient of SMPS Oregon's “Marketer of the Year” and "President's Award." She has chaired numerous local and national committees, has served several terms on the SMPS Oregon Board of Directors, and currently sits on DKS Associates’ Board of Directors

Contractor Representative: Joel Rohrs, Vice President at Andersen Construction.

Joel is driven to create high performing teams and is a passionate leader. His motivation comes from the feeling of a TEAM win or success. His 25 years in construction management has provided him the needed expertise to lead operational consistency among Andersen’s four regions. Since joining Andersen in 2010, he has been instrumental in client relations, business development as well as business strategy implementation cross regionally. Challenging the status quo and finding smarter, faster ways to achieve company and performance related goals is what he is known for.


Silver Sponsors

Century West Engineering, Inc.         GeoEngineers, Inc.       Woodblock Architecture


$85.00 Member Registration
$75.00 Earlybird rate before May 20

$90.00 Non-Member Registration
$85.00 Earlybird rate before May 20

$580.00 Table of 7
$490.00 Earlybird rate before May 20


Refund Policy

Refund requests must be received at least 48 hours prior to the event. No refunds can be given with less than 48-hour notice. No shows will be charged. 

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