Brown Bag Meet Up: Master Content Marketing (Module 1)

June 05, 2019
11:00 AM - 12:30 PM

LRS Architects
720 NW Davis Street, Suite 300
Portland, OR 97209

SMPS Oregon members are invited to participate in the upcoming SMPS Virtual Workshop focused on Content Marketing. This is a members only, free webinar hosted at LRS Architects. Space is limited and offered on a first come, first served basis. To sign up for this module, please email Kelly Johnson, Professional Development Director.

Master Content Marketing Module 1- The Guide to Content Development: How To Create and Repurpose Content That Doesn’t Suck

There’s content all around you. You just have to find it—and then develop, polish, and repurpose it. In this session, we’ll discuss best practices on how to create client-focused content that educates your readers while establishing thought leadership. There’s enough sucky content in our industries, so let’s clean it up.

During this 90 minute module, participants will:
  • Establish methods of finding content while juggling other tasks
  • Identify five ways to repurpose old content to save time
  • Explore how to design and layout content readers can effectively scan
  • Learn to create content that resonates with your audience

Presenter: Danielle Gray, MBA, Content Whisperer

Known for her reliability and humor, Danielle Gray is a content marketing strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years.

Danielle is now the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the A/E/C industries.

About this series

Presented in three modules, this virtual workshop will take a real-world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list. Grab your lunch and join us at LRS Architects for any of the upcoming modules:

Tickets

$0.00 Member Registration

CALENDAR OF EVENTS    

Refund Policy

Refund requests must be received at least 48 hours prior to the event. No refunds can be given with less than 48-hour notice. No shows will be charged. 

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