Storytelling to Move Audiences

January 10, 2019
7:30 AM - 11:00 AM

David Evans & Associates
2100 SW River Parkway
Portland, OR 97201
Venue website

Stories help audiences make sense of the facts, moving them from know, to like, into trust. Harnessing the power of story in your recruiting practices, employee development, project delivery, presentation interviews, biographies, and websites is essential to attracting great clients and talent. Sto­ry cre­ates an emo­tion­al con­nec­tion that will sep­a­rate your firm from the herd.

Atten­dees Will Learn

  • What is Sto­ry, and why does it work as a per­sua­sive tool
  • To Move your listener’s hearts, and their feet and wal­let will fol­low
  • The essen­tial struc­ture of a com­pelling sto­ry
  • The fun­da­men­tals of good sto­ry­telling – deliv­ery is a learned process
  • The 3 sto­ries you must tell mas­ter­ful­ly


7:30–8:00 am: check in, coffee and a light breakfast, networking and welcome
8–11 am: workshop with David Lecours.

Our workshop will begin promptly at 8 am.


David Lecours is on a mission to guide A/E/C firms toward meaningful differentiation. As Principal of LecoursDesign, a digital marketing & branding agency, he helps firms attract great talent and clients. David graduated from USC intending to enroll in the architecture school. But, after an internship in architecture, David found marketing more enticing. David completed the Professional Certificate in graphic design at UCLA and achieved the SMPS CPSM designation in 2004.

Award Winning WorkDavid, with client Murraysmith, won three 2018 SMPS Marketing Communications Awards: best rebrand, website, and recruiting promotion.

Check out our speaker, David Lecours,’ TedX Talk on the The Power of Story:

Thanks to Our Sponsors

Platinum Level Sponsor:

Gold Level Sponsor:


$65.00 Member Registration
$55.00 Earlybird rate before December 31

$75.00 Non-Member Registration
$65.00 Earlybird rate before December 31


Refund Policy

Refund requests must be received at least 48 hours prior to the event. No refunds can be given with less than 48-hour notice. No shows will be charged. 

Registration Help

If you are a new or reinstated member, please email Membership Director Cheryl McIntosh at [email protected] for assistance completing your registration. 

Industry Events

Meet the Primes - August 20, 2020, 9am-12pm

Meet the Primes is a free open house event for certified firms.

Opportunities Include:

  • Learn how you can be a subcontractor on major contracts in the northwest
  • Virtually connect with local General Contractors

Exhibitors Include:

  • Skanska
  • Hoffman Construction
  • Port of Portland
  • Turner Construction
  • ODOT Office of Civil Rights
  • Oregon Metro
  • Andersen Construction
  • Howard S. Wright

Register here.