Marketing at Low Tide

November 19, 2020
10:00 AM - 11:30 AM

See Zoom Link on Registration Confirmation Page

Marketing at Low Tide: How to Recession-Proof Your Marketing Department is now available as a trade paperback book—taking a deeper dive into each of the topics discussed in the presentation—and is available at and on Amazon and via major book retailers.


Marketing matters just as much, if not more, during economic recessions!
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. 

During the Great Recession of 2008-2010, many A/E/C firms made deep, devastating cuts into their Marketing departments. These ‘cost-saving’ measures caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme ‘disinvestment’ in marketing resources hinders a firm’s ability to position its brand in the hyper-competitive landscape of a recession. To prevent this from happening again, we must understand the motivations and perceptions that drive firm financial decisions, and review some of the miss-steps marketing departments make when the tide goes out.

Join us for a webinar that explores how recession has historically impacted A/E/C firms, the ‘firm psychology’ that often drives decision-making around Marketing resources, and hear from a panel of industry professionals about their insights and experiences during the last recession and the one we now find ourselves in.


10:00 to 10:05 – Welcome / Thank you Sponsors / Introduction to Allison
10:05 to 10:45 – Presentation on Marketing at Low Tide
10:45 to 11:30 – Panel Discussion


Allison Tivnon
Allison joined the A/E/C industry in 2008. She has dedicated her career to city and regional planning—partnering with Cities, Counties, regional governments, DOTs, and others on behalf of urban planners, transportation engineers, economists, and policy analysts. She started her career as a proposal coordinator and worked her way up to Marketing Director and Partner. Allison has presented Marketing at Low Tide: How to Recession-Proof Your Marketing Department at events, conferences, and in webinars for the Society of Marketing Professional Services (SMPS) and the American Council of Engineering Companies (ACEC). In 2019, she was awarded the Influential Marketing Leader of the Year award by the Oregon chapter of SMPS. In May 2020, Allison was elected to the Beaverton City Council in Oregon. She will take office on January 1, 2021.

Christopher Tejada
Christopher Tejeda is Capital Engineering Consultants’ Marketing and Business Development Manager. He directs the BD and Marketing efforts for 3 offices (Sacramento, Long Beach CA, and Portland) for the MEP Engineering Design firm. Former President of the Sacramento SMPS Chapter, he is active as a current Chapter Mentor and is leading the Communications/Creative Team for the SMPS Pacific Regional Conference 2022.

Damion Morris
Damion Morris is a dynamic AEC marketer who partners with principals, project executives, and technical teams to develop compelling content and presentations that win work by influencing and penetrating client thought. As Proposal Manager for PCL Construction Services’ California Buildings District, Damion oversees all pursuit-related marketing activities for PCL’s largest and fastest-growing district at $750 million in annual revenue. He is a Certified Professional Services Marketer (CPSM), currently serve as Past-President of the LA Chapter of the Society for Marketing Professional Services (SMPS) and is a contributor to Marketer Online.

Kelly Johnson
Kelly Johnson is the Marketing Director at 3J Consulting where she is responsible for planning, developing and executing strategic marketing initiatives. She is part of 3J’s leadership group and plays a role in shaping internal and external programs. Kelly has 15 years of marketing experience with 13 of those years in the AEC industry.

Lindsay Dunton
Serving as Marketing Manager, Lindsay Dunton has been with Mahlum Architects for just under a year.  She is instrumental in facilitating strategic meetings for the firm - focusing on key clients and upcoming pursuits. Having spent 16 years in the industry, Lindsay is happy to be a part of a collaborative marketing team with a firm whose values align with her own. 

Cheryl Nervez
Cheryl is the Business Development Manager at Soderstrom Architects. She has worked in marketing the Architectural, Engineering and Construction industry for over 17 years. Her experience in business development and marketing ranges from working with hospitals and healthcare systems, universities and colleges, K12 schools to winery and distillery facilities.

Out-of-Chapter SMPS Member Tickets
Free tickets are available! Please check out as a Guest and select the "Other Chapter Member" ticket option and fill in your member ID. If you have questions or need help registering, please e-mail [email protected].

All proceeds for the event will be donated to cover publication costs of Marketing at Low Tide: How to Recession-Proof Your Marketing Department.


$15.00 Non-Members

$0.00 Members

$0.00 Other Chapter Members


Refund Policy

Refund requests must be received at least 48 hours prior to the event. No refunds can be given with less than 48-hour notice. No shows will be charged. 

Registration Help

If you are a new or reinstated member, please email Membership Director Leah Lukrofka at [email protected] for assistance completing your registration. 

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