Fat-Free Gracewriting

January 21, 2021
11:00 AM - 12:30 PM


Wimpy writing just doesn't get results! Gracewriting® teaches you to write with power by being clear, concise and correct. We help you write with grace by putting your reader's needs first.

In today’s lightning-fast business environment, no one has time to read wordy emails, confusing reports or jargon-filled letters. It’s just good business to write succinctly and correctly, creating energized documents that connect with the reader.

This Graceworks workshop involves a lot more than putting pen to paper. We interact. We experience. We compete. What does that have to do with better writing? Everything! Be ready to be big and bold as you experience Gracewriting®.

Learning Objectives

  1. Make the Human Connection® by putting your reader first. It’s not about you; it’s all about them!
  2. Tap into the power of the English language by replacing weak verbs, nouns and adjectives with strong action verbs. Powerful language is persuasive language.
  3. Write to express ideas in a simple, clear manner by eliminating time-wasters like unnecessary words, stuffy clichés and unfamiliar jargon.

Keynote Speaker

Judy Straalsund, Freedom Finder with Graceworks, has served firms ranging from HOK and Skanska to Hewlett Packard and the Portable Sanitation Association (i.e., the “Porta-Potty” folks) for more than 20 years. Providing creative solutions for a variety of programs, Judy is a dynamic combination of experienced presentation coach, corporate trainer, artistic director, and mountaineering guide. She’s a born leader who helps people achieve their best.

Based in Portland, Oregon, Judy also heads up our Gracewriting® Division. A published author and playwright, Judy is a master storyteller who also provides copyediting and quality assurance services for firms like Kodak, Nike and Intel. To top it off, she’s a trained practitioner of Whole Brain® Thinking and would love to talk with you about writing proposals with your whole brain!

Judy is geeky about everything from prepositions and punctuation to persuasive writing and corporate presentations. She’d love to help you find your inner geek too!

Out-of-Chapter SMPS Member Tickets
Free tickets are available! Please check out as a Guest and select the "Other Chapter Member" ticket option and fill in your member ID. If you have questions or need help registering, please e-mail [email protected].


$0.00 Member Registration

$15.00 Non-Member Registration

$0.00 Other Chapter Members


Refund Policy

Refund requests must be received at least 48 hours prior to the event. No refunds can be given with less than 48-hour notice. No shows will be charged. 

Registration Help

If you are a new or reinstated member, please email Membership Director Leah Lukrofka at [email protected] for assistance completing your registration. 

Industry Events

CREW Portland - Virtual Forecast Brakfast

Friday, January 8, 2021 | 9:00 AM – 10:30 AM

Dr. Peter Linneman will keynote this year’s virtual forecast event followed by a robust panel discussion, which will assess the seismic shifts of 2020 and ascertain the real estate industry’s trajectory in 2021 and beyond.