SMPS Oregon Library
Have you read the new SMPS Markendium books?
Our Chapter purchased a few sets of the new SMPS Markendium books for our members to use as a resource. Whether you’re studying for the CPSM exam or wanting a guide to the basics of all things AEC marketing, these books have you covered.
The books are organized by the six Domains of Practice for the Society and professional services marketing:
- Research
- Research is executed to gather, record, and analyze data related to marketing a firm’s services. The data can be used to identify and define marketing opportunities; generate, refine, and evaluate marketing actions; monitor marketing performance; and forecast trends.
- Planning
- A plan is created to map a path to a goal and provide a series of actions to achieve business aspirations. In the marketing and business development space, plans typically define a firm’s market characteristics and revenue prospects. Every plan, regardless of type, should include goals, strategies, and tactics to ensure successful direction, and information for the firm on how budgets and resources should be expended.
- Client & Business Development
- Business development involves relationship-building with current and prospective clients, often prior to a request for proposal. Through interaction with the client, development activities may include emails, calls, visits, correspondence, social media, referrals, conferences, or tradeshows.
- Proposals
- Proposals are prepared in response to a specific solicitation where the project and scope of work are identified. Proposals can include general firm information, relevant projects, a technical project approach, and key staff resumes.
- Promotional Activity
- This undertaking includes all forms of communications and inbound/outbound marketing. Some examples include advertising, direct mail, website, social media, brochures, presentations, special events, public relations, and news releases.
- Management
- Management involves coordinating the efforts of staff and/or consultants to accomplish marketing goals and objectives. Using available resources, management effectively plans, organizes, staffs, and directs projects of a firm as well as evaluates technical and financial performance.
For more information about checking out these books, please contact us at [email protected]
